About Elevare Advisory Group

Boutique consultancy with over a century of combined international experience in hospitality excellence

Our Story

Transforming hospitality businesses through expertise, innovation, and sustainable growth strategies

Elevare Advisory Group was established by four senior hospitality executives who recognized the need for boutique, expert-led consulting in an industry undergoing rapid digital transformation. With over 100 years of combined experience across luxury brands, international markets, and diverse hospitality segments, we bring unparalleled insight to every engagement.

100+
Years Combined Experience
4
Senior Partners
10+
Subject Matter Experts
50+
Successful Projects

Our Purpose

Our Vision

We aspire to be the premier boutique advisory partner, empowering hospitality businesses to enhance their performance, develop their people, and maximize their profitability through innovative solutions and digital transformation.

Our Mission

To enable hotels and hospitality businesses to achieve sustainable growth by integrating operational excellence with cutting-edge digital strategies, creating lasting value for owners, investors, and guests alike.

Leadership Team

Meet the experienced professionals guiding Elevare Advisory Group

Hendy Hendrawan - Partner

Hendy Hendrawan M

Partner, Human Capital Strategy, Organizational Development Advisor

Accomplished Human Capital and Organizational Development Executive with over 30 years of leadership experience in hospitality and service-driven industries. His career began with renowned luxury brands including Hilton, Four Seasons-Regent, Shangri-La, Banyan Tree, where he played key roles in talent development, pre-opening management, and cross-cultural team leadership.

He later advanced to senior corporate roles such as Group HR and Operations Director for leading resort portfolios and Vice President of Human Resources at Burniraya Group (Mining & Plantation), overseeing transformation across multiple business units. Combining deep hospitality insight with strategic HR expertise, Hendy specializes in building high-performance cultures, driving organizational change, and elevating service excellence standards across Asia.

Human Capital Strategy

Organizational Development

Talent Management

Service Excellence

Ismeth Osman - Partner

Ismeth Osman

Partner, Hospitality Development, Tourism & Hospitality Advisor

Seasoned hospitality and tourism professional with over three decades of experience in hotel operations, education, and industry development. Having begun his career with Hotel Borobudur Intercontinental Jakarta and later serving in leadership roles at the Trisakti Institute of Tourism, he has been instrumental in shaping Indonesia's hospitality education and standards.

As Vice President for Marketing and Partnership at Trisakti, he forged strategic collaborations and strengthened industry linkages across the tourism ecosystem. A certified Master Assessor and long-standing consultant to the Ministry of Tourism, Ismeth has led numerous hotel setup, training, and quality standardization projects nationwide. His deep operational knowledge, academic rigor, and commitment to service excellence make him a respected figure in Indonesia's hospitality landscape.

Hotel Operations

Tourism Development

Quality Standards

Industry Education

Junaedi Abas - Partner

Junaedi Abas

Partner, Continuous Learning & Development Advisor

Junaedi is an accomplished educator and learning development specialist with over three decades of experience in tourism, hospitality, and education. He began his professional journey in the hotel industry as Training & Development Manager at Sari Pan Pacific Jakarta, where he established robust learning systems to enhance service performance and staff capability.

Transitioning into academia, he served for nearly three decades as a senior lecturer and researcher at the Trisakti School of Tourism and later at Podomomo University, focusing on hospitality management, education, and organizational learning. A specialist in curriculum design, instructional development, and talent upskilling, Junaedy has contributed to numerous training and educational reform projects across Indonesia. His blend of hotel operations experience and academic expertise brings strategic depth to human capital and service excellence initiatives.

Learning & Development

Curriculum Design

Talent Upskilling

Service Training

Why Choose Elevare?

Our unique approach sets us apart in hospitality consulting

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Boutique Expertise

Senior partners directly involved in every project, ensuring premium insights and personalized service at cost-efficient rates.

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Digital Integration

Bridging traditional hospitality excellence with modern digital transformation strategies for sustainable competitive advantage.

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Proven Track Record

100+ years of combined experience in hotel openings, turnarounds, and operational transformations across global markets.